BTME, run by BIGGA, is one of Bayer’s most important events in terms of engaging greenkeepers in the industry. The creation of a stand which is interactive, fun and informative will ensure that Bayer are able to reach out to their customers. “Talking to greenkeepers and course managers and giving them advice on turf management is what we do, so their feedback is crucial. This is why we put a lot of thought into creating an innovative and interesting stand at BTME,” explains Steve Bishop, Product Manager for Bayer’s professional turf and amenity portfolio.
The focus this year is very much about the two key products Interface®, and Merit® Turf, for use on the professional upkeep of golf courses across the UK, both of which are growing in popularity. “Interface®, which is very popular with greenkeepers and course managers, is an innovative turf fungicide due to the way it’s formulated. The unique StressGard™ Formulation Technology from Bayer delivers excellent disease control and grass protection, leading to visibly healthier grass,” says Steve. Steve adds that their popular granular insecticide, Merit® Turf is also a key product for course managers. “Used for the control of chafer grubs and leatherjackets, Merit® Turf is the only dual control product for use against both of these pests, in this sector, and is extremely effective.”
Steve says that their customer portfolio is growing. “More greenkeepers are choosing Bayer products to compliment their turf management programmes, to ensure their courses are in optimum condition for each and every use.”
The appearance of Jamie on the stand also highlights the link with other sectors of turf management. “There are a lot of similarities between the golf sector and turf management in other sectors such as football, so this is an opportunity to disseminate this message, as well as it being a fun attraction on stand. “Ultimately, we want a stand which is engaging, and draws visitors in, so we can talk to the people who matter - our customers - and this is of utmost importance to us,” concludes Steve.
Click here to view the Innovative Solutions for Integrated Disease Management seminar presented by Dr Colin Mumford at BTME 2015.
INTERFACE ® contains 256g/L iprodione and 16g/L trifloxystrobin (MAPP 16060) (PCS 04882) MERIT® TURF CONTAINS 5g/kg IMIDACLOPRID (MAPP 12415) (PCS 02896) USE PLANT PROTECTION PRODUCTS SAFELY. ALWAYS READ THE LABEL AND PRODUCT INFORMATION BEFORE USE. PAY ATTENTION TO THE RISK INDICATIONS AND FOLLOW THE SAFETY PRECAUTIONS ON THE LABEL. TRIPLE RINSE CONTAINERS AT THE TIME OF USE, PUNCTURE AND INVERT TO DRY